The global online dating market size was valued at USD billion in and is projected to register a compound annual growth rate (CAGR) of % from to The significant · Technavio’s analysts categorize the global online dating services market into three major segments by type. They are: Marriage Socialize Casual The global Online Dating Services Market based on Service can be further segmented into Matchmaking, Social Dating, Adult Dating, and Others. The Social Dating segment is the
Online Dating Services Market Share, Size and Industry Growth Analysis -
CompuDate has identified two distinct market segments. These segments are identified by age, year olds and year olds. Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, CompuDate will target each group distinctly.
In terms of potential customers, the elder group contains more potential customers. CompuDate is competing against three styles of competitors. The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
The last type of competitor is the traditional matchmaker services like the Date MatchMaker that relies on an agency to capture information regarding the applicants and then makes the matches on their own. CompuDate has segmented their market into two distinct segments. These segments are identified by their age. Demographic and assorted details include:. Recognizing that the two groups are quite distinct, market segment for online dating, CompuDate will adopt a different strategy for reaching each.
The philosophy realizes that the younger age group is somewhat nervous in using a dating service. For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people. Additionally, each group has different goals that they hope to get out of this service.
The younger crowd is looking more for someone to spend time with, a short-term commitment type relationship. The older crowd, facing the market segment for online dating of companionship are looking for a more long-term relationship. The matchmaking industry had been fairly stagnant for a number of years, but within the last three years, with the proliferation of online dating services such as Yahoo!
Personals, market segment for online dating, the entire industry has gotten a new breath of life. More and more people are considering dating services as a viable and exciting option.
It is not totally clear as to why the online services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe that the online services served as a way of legitimizing the industry as a whole as an effective way of meeting quality people.
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Enjoy spending time with friends. Have friends but have difficulty in meeting interesting single people. Would prefer not to meet people in bar environments, the typical place people of this age group meet others. As they grow older they have had increased difficulty finding others their age. Have a tried a multitude of methods for meeting people, generally unsuccessful. Take the position that it cannot hurt to try new methods of meeting people.
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, time: 14:59Online Dating Services Market Size, Share and Analysis | Forecast
The global Online Dating Services Market based on Service can be further segmented into Matchmaking, Social Dating, Adult Dating, and Others. The Social Dating segment is the · Technavio’s analysts categorize the global online dating services market into three major segments by type. They are: Marriage Socialize Casual Based on the Service, the Online Dating Market is segmented into Matchmaking, Social Dating, Adult Dating, and Niche Dating. The Social Dating segment held the largest market share
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